What is schema markup?
Schema markup is structured data you add to a page so search engines understand its content. It can unlock rich results, like star ratings, FAQ dropdowns, and breadcrumbs, which make your listing stand out and get more clicks.
SEO Tools
Schema Generator
Create JSON-LD structured data markup for rich results.
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization"
}
</script>Paste this into the <head> of your page. Generated in your browser, nothing is uploaded.
How it works
1
Pick a schema type
Choose the type that fits your page: Organization, LocalBusiness, Article, Product, FAQ, or Breadcrumb.
2
Fill in the details
Enter the fields for that type. FAQ and Breadcrumb let you add as many entries as you need.
3
Copy the JSON-LD
Copy the generated script and paste it into the <head> of your page.
Schema Generator features
- Generate JSON-LD structured data, the format Google recommends.
- Supports Organization, LocalBusiness, Article, Product, FAQPage, and BreadcrumbList.
- Add unlimited questions for FAQ schema and levels for breadcrumbs.
- Clean, correctly nested output that follows the schema.org spec.
- Live preview updates as you type.
- Runs in your browser, ready to paste. Free with no signup.
Schema Generator FAQ
What is JSON-LD?
JSON-LD is the format Google recommends for schema markup. It sits in a script tag in your page's head and describes the page separately from the visible HTML, so it is clean and easy to manage. This tool outputs JSON-LD.
How do I add schema to my website?
Generate the JSON-LD here, then paste the whole <script> block into the <head> section of your page. After publishing, test it with Google's Rich Results Test to confirm it is valid.
Which schema type should I use?
Use Organization for a brand or company, LocalBusiness for a physical location, Article for blog posts, Product for store items, FAQPage for a Q&A section, and BreadcrumbList for navigation paths. You can add more than one type across a page.
Does schema markup improve SEO?
Schema does not directly boost rankings, but it helps you win rich results and helps search engines and AI understand your page. Both can meaningfully increase click-through and visibility.
Do I need to sign up?
No. The schema markup generator is free with no account and no limits.
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