NoticeTechnical
Redirect Chain: How to Fix It
The URL redirects more than once before reaching the final page, for example http to https to www to the final path.
Quick fix: Link directly to the final URL. Each extra redirect slows the page and wastes crawl budget.
Why it matters for SEO
Each hop adds delay, and long chains waste crawl budget. Google may stop following after several hops.
How to fix it
- 1Find the final URL in the chain.
- 2Update redirect rules so every old URL goes to the final URL in one step.
- 3Update internal links to point directly to the final URL.
Example
Before: http://example.com/page > https://example.com/page > https://www.example.com/page
After: http://example.com/page > https://www.example.com/pageFrequently asked questions
How many redirects are too many?
Aim for one. Google follows up to 10, but every hop costs time.
Do redirects lose link value?
Modern 301 and 308 redirects pass full value, but chains still slow crawling.
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