Critical issueTechnical
Site Not Using HTTPS: How to Fix It
The page loads over plain HTTP instead of encrypted HTTPS.
Quick fix: Serve the site over HTTPS with a valid SSL certificate and redirect all HTTP traffic to HTTPS. Google uses HTTPS as a ranking signal.
Why it matters for SEO
HTTPS is a confirmed Google ranking signal, and browsers mark HTTP pages as "Not secure", which scares visitors away.
How to fix it
- 1Install an SSL certificate. Most hosts offer free Let's Encrypt certificates.
- 2Redirect all HTTP URLs to HTTPS with a 301 redirect.
- 3Update internal links, canonicals, and sitemap URLs to https://.
- 4Add the https:// version of the site in Google Search Console.
Frequently asked questions
Is an SSL certificate expensive?
No. Let's Encrypt certificates are free and renew automatically.
Will moving to HTTPS lose rankings?
Not if you use 301 redirects. Rankings usually stay the same or improve.
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